In this episode I sat down with Jordan Mix, Operating Partner at Late Checkout, to break down how they build and buy internet businesses “powered by community.” Jordan walked through their ACP framework (Audience → Community → Product): find a passionate audience, bring them together, listen for the real problems, then build products people are already asking for. We also jammed on what an “internet business” actually means in practice—leveraging asymmetric scale by turning one conversation, workshop, or piece of content into something that can compound and sell a thousand times. From my side, I kept coming back to B2B newsletter growth fundamentals: the wrong number of emails to send is zero. A huge amount of ROI in B2B is just “shaking the tree” you already have—dormant leads, old conversations, a list that’s basically a neglected CRM. We talked about infinite nurture (touching your list weekly forever), why webinars and long-form content create parasocial trust at scale, and how a simple, consistent middle-of-funnel nurture sequence beats fancy optimization when you’re still not doing the basics. The meta takeaway: constraints and reps (ship consistently) create clarity, and clarity improves everything—from your copy to your close rate.