Contact us: https://www.lyfemarketing.com/services/social-media-advertising-services/?utm_source=YouTube&utm_medium=metaadstargetingtutorial&utm_campaign=apr142026 If you’re still targeting Meta ads the same way you did in 2020, 2023, or even just a few months ago in 2025, you’re probably making your campaigns harder to scale than they need to be. Because in 2026, the businesses getting the best results are going about targeting in a completely new way. They’re not using the detailed targeting section in ads manager to hone in on their target market. So in this video, I’m going to show you the only Meta ads targeting approach most small business owners need right now, including what to control, what to stop overthinking, how to use custom audiences, and whether lookalikes still matter. Subscribe: https://bit.ly/36gszTL Most Popular Uploads: ➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4 ➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4 ➡ Facebook Marketing: A Complete Video Guide: https://www.youtube.com/watch?v=14amlEYDu_k ➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg 00:00 Intro 0:51 The Biggest Mistake Small Business Owners Are Making With Meta Targeting Right Now 1:48 What Should Be A Hard Control 3:09 Custom Audiences for Small Businesses in 2026 6:23 Do Lookalikes Still Matter in 2026 7:33 Why Simpler Account Structures Perform Better for Small Businesses ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

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