Social Media Analytics for Beginners: Complete Guide (2026)

Contact us: https://www.lyfemarketing.com/services/social-media-advertising-services/?utm_source=YouTube&utm_medium=smanalytics&utm_campaign=jun32026 So many businesses are posting content, running ads, and spending money on marketing… …but have absolutely what’s actually driving customers. They’re looking at likes, views and followers, but their ROI is quietly collapsing in the background. Because the businesses growing the fastest are not the businesses just posting the most and hoping that translates to more customers. They’re the businesses understanding the DATA better than everyone else. So in this video, I’m going to break down: -social media analytics for beginners -what metrics matter -what metrics DON’T matter -and how to tell what’s helping your business grow… versus what’s secretly killing your ROI. Subscribe: https://bit.ly/36gszTL Most Popular Uploads: ➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4 ➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4 ➡ Facebook Marketing: A Complete Video Guide: https://www.youtube.com/watch?v=14amlEYDu_k ➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg 00:00 Intro 0:58 What Are Social Media Analytics 1:57 Why Most Businesses Have No Idea What’s Working In Their Marketing 3:22 The Only Metrics Most Businesses Should Focus On 4:55 What’s Killing Your ROI 6:09 How Analytics Should Change Your Strategy ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.