Facebook's New Algorithm Just Changed Everything

Contact us: https://www.lyfemarketing.com/services/social-media-advertising-services/?utm_source=YouTube&utm_medium=fbnewalgo&utm_campaign=jun102026 If your Facebook ads suddenly feel: less predictable, more expensive, harder to scale, or like your old strategies just stopped working…you’re not crazy. Something actually did change. Over the last year, Meta rolled out one of the biggest algorithm shifts we’ve seen in a long time. And a lot of businesses are feeling it right now: -ROAS fluctuating constantly -winning ads dying faster -retargeting campaigns underperforming -audiences getting more expensive -and campaigns feeling way harder to control Meanwhile…Other businesses are scaling faster than ever. Why is that? Because they adapted to how Meta’s algorithm works NOW- not how it worked two years ago. So in this video, I’m going to break down: -what changed with Meta’s algorithm, -why a lot of old Facebook ad strategies are becoming less effective, -and what businesses need to do now if they want Meta ads to keep working in 2026. Subscribe: https://bit.ly/36gszTL Most Popular Uploads: ➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4 ➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4 ➡ Facebook Marketing: A Complete Video Guide: https://www.youtube.com/watch?v=14amlEYDu_k ➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg 00:00 Intro 1:10 What Actually Changed With Meta? 1:48 Why Facebook & Instagram Reels Matter So Much Now 2:17 Why Old Facebook Ad Strategies Are Breaking 2:55 The New Way To Structure Meta Ads 6:24 Why Retargeting Has Changed 7:04 What Businesses Should Do Now ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.