Facebook Ads Retargeting Has Completely Changed

Contact us: https://www.lyfemarketing.com/services/social-media-advertising-services/?utm_source=YouTube&utm_medium=fbadsretargetinghaschanged&utm_campaign=jun162026 If you've been running Facebook ads for a few years, you've probably been taught the same thing: Build a cold audience campaign to target brand new people who’ve never heard of your brand before. Then, build a retargeting campaign to get back in front of people who engaged in some way but didn't convert. And keep those two campaigns completely separate. And for a long time...That was solid advice. But recently, something changed. A lot of advertisers started noticing: -retargeting campaigns weren't performing the same way, -cold campaigns were generating conversions they couldn't explain, -and Meta seemed to be spending money on warm audiences even when they didn't explicitly tell it to. So naturally, marketers started saying things like: "Retargeting is dead. Separate retargeting campaigns are pointless. Just throw everything together." But the slight problem with that, is that that's not entirely true either. Because while Facebook's retargeting system HAS changed dramatically, most small businesses still shouldn't blindly combine everything into one campaign. So in this video, I'm going to break down: -What's actually changed with Facebook retargeting -Why some old-school retargeting strategies are becoming less effective -When combining audiences makes sense -When it absolutely doesn't -What we recommend for the small businesses we work with every day Subscribe: https://bit.ly/36gszTL Most Popular Uploads: ➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4 ➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4 ➡ Facebook Marketing: A Complete Video Guide: https://www.youtube.com/watch?v=14amlEYDu_k ➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg 00:00 Intro 1:28 What Changed With Facebook Retargeting? 2:19 Why Is Meta Doing This? 3:02 Why Most Retargeting Advice Is Wrong 3:46 Why We Often Keep Retargeting Separate 5:12 When We Do Test Combined Structures 6:08 What Still Matters More Than Ever ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.