What a Real GM Looks Like at a $10M–$40M Home Service Business

How to hire an operator for your home service business — and avoid a $100K mistake. John Wilson talks with Brendan Aronson (Founder of The Military Veteran) about what a real GM looks like at $10M–$40M+, the #1 red flag in senior hires, and how to build a hiring pipeline that actually works. 🔑 In this episode: 00:00 Pressure Tested Leaders 01:51 Recruiting Passive Talent 16:29 Scaling Your Leadership Bench 19:23 Building a Leadership Bench 22:39 When Senior Hires Pay Off 33:27 Veterans and Closing Thoughts 🎙️ Host: John Wilson — https://x.com/WilsonCompanies 👤 Guest: Brendan Aronson, Founder of The Military Veteran (TMV) https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.org 💼Shoutout to Avoca AI! Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish. 🔗 Schedule a demo: [https://www.getavoca.ai/partners/oao] 💳 Extra Special Thanks to Coast! Coast is the smart fuel card built for home service businesses. Set custom spend controls, stop fuel fraud in real time, earn rebates, and use it anywhere Visa is accepted — no more station restrictions or admin headaches. Want to see how much you could save? 🔗 coastpay.com/ownedandoperated The Coast Visa® Commercial Card is issued by Celtic Bank. All card accounts subject to credit approval. 🛒 Extra Special Thanks to Contractor Commerce! Contractor Commerce turns your website into a 24/7 sales engine for service contractors. With guided pricing, online service and membership sales, and deep system integrations, your site pre-qualifies customers before the phone ever rings. One contractor generated a $15,000 service sale after hours — straight from their website. Visit https://www.contractorcommerce.com/ Book a demo to see how Contractor Commerce turns your website into a 24/7 sales and qualification engine. #homeservicebusiness #hvacbusiness #plumbingbusiness #electricalbusiness #businessgrowth #hiring #howtohire #scalingabusiness