Door-to-Door Is Generating Almost 20% of Our Revenue

Door-to-door sales are generating 10–20%+ of revenue for top home service companies. Here's how to build a canvassing team that doesn't rely on Google.Most operators are one algorithm update away from a dead pipeline. In this episode, John Wilson sits down with Sam Preston to break down why canvassing is making a comeback as one of the highest-ROI channels in home services — and how it's become a repeatable system for launching new markets and scaling existing ones without touching a single paid ad. What you'll learn: → Why over-relying on Google and Meta is a business risk — not a strategy → How door-to-door marketing generates 10–20%+ of total revenue at scale → The structure of a high-performing field marketing team → Why high-ticket services make this model work better than anything digital → How top operators use canvassing to launch and scale new branches fast If you run an HVAC, plumbing, electrical, or home services company and want to diversify your contractor lead generation beyond digital — this is your playbook. Chapters: 00:00 Why Canvassing Still Scales 01:44 Rapid Growth Through Acquisitions 06:44 Integration Playbook and Constraints 15:27 Door to Door Basics and Where It Works 22:56 Canvassing Team Structure 24:32 Branch Launch Playbook 26:37 Plumbing Script Pivot 37:58 When Canvassing Works Host: John Wilson https://www.linkedin.com/in/johnbwilson1/ Guest: Sam Preston https://www.linkedin.com/in/sam-preston-a682103b6/ Shout Out to FieldPulse 🚀 FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 📅 Book your demo: [https://www.fieldpulse.com/book-demo?utm_source=referral&utm_medium=partner&utm_campaign=OwnedandOperated&_bhlid=adde1d4b7623ada1146dde2ba3cf7bd06624cb4a] 💸Sponsored by CFO Made Easy Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions. 📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers. [https://cfomadeeasy.com/owned/] 📞 Sponsored by Quo — The Modern Business Phone for Service Pros Missed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.? 🎁 Start your 7-day free trial and get 20% off your first six months at https://quo.com/owned