The Contractor Content Strategy Nobody Talks About

Most home service business owners believe a podcast will drive contractor marketing leads. It won't. John Wilson and Jackie Aubel reveal what content actually does for HVAC, plumbing, and electrical businesses—and how to build a show that pays off long-term. In this episode, you’ll learn: - Why podcasts are not a reliable lead generation tool (at least not early on) - How content actually benefits your business (brand, leverage, and relationships) - Why every podcast is really a content engine—not just a show - The importance of defining a clear goal before starting content - How the trades have evolved from behind on tech to leading in adoption - Why consistency and long-term commitment matter more than early results Chapters: 00:00 Podcast Reality Check 00:45 Meet Jackie Aubel 03:11 ServiceTitan Podcast Origins 10:50 Podcast Value And Playbook 23:41 Pivot Don’t Quit 25:24 Podcast Highlights and Standout Guests 31:12 M&A Cooldown and New Operators 38:03 Content Strategy and Realistic Expectations Host: John Wilson: https://www.linkedin.com/in/johnbwilson1/ Guest: Jackie Aubel: @Servicetitan 🛒 Extra Special Thanks to Contractor Commerce! Contractor Commerce turns your website into a 24/7 sales engine for service contractors. With guided pricing, online service and membership sales, and deep system integrations, your site pre-qualifies customers before the phone ever rings. One contractor generated a $15,000 service sale after hours — straight from their website. Visit https://www.contractorcommerce.com/ Book a demo to see how Contractor Commerce turns your website into a 24/7 sales and qualification engine. 📞 Sponsored by Quo — The Modern Business Phone for Service Pros Missed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.? 🎁 Start your 7-day free trial and get 20% off your first six months at https://quo.com/owned Shout Out to FieldPulse 🚀 FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer! 📅 Book your demo: [https://www.fieldpulse.com/book-demo?utm_source=referral&utm_medium=partner&utm_campaign=OwnedandOperated&_bhlid=adde1d4b7623ada1146dde2ba3cf7bd06624cb4a]