The Truth About Selling Your Business (No One Tells You This)

Jack sits down with Steve and Austin from McCall Wealth Advisors to break down what actually drives business valuation — and the private equity traps that catch operators completely off guard.From EBITDA multiples to building a business that runs without you, this is the exit planning masterclass for home service owners who want to turn their company into a high-value, sellable asset. 💡 What you'll learn: → Why 80% of your net worth is probably locked in your business → The biggest mistake owners make when preparing for an exit → Why your business exit strategy should start 5–7 years before you want out → How private equity evaluates — and discounts — home service companies 📩 Connect with McCall Wealth Advisors: 👉 mccallwealth.com 🐦 Connect with Jack: 👉 x.com/thehvacjack Chapters: 00:00 Build to Sell Mindset 00:48 Meet the Wealth Advisors 03:25 Exit Planning and Tax Options 08:46 Deal Breakdown and Value Drivers 21:24 Levers Versus Knobs 22:56 Owner Centricity Fix 27:44 Post Exit Allocation 34:39 Tax Levers And ESOPs 💼 iWallet — Cut Payment Fees & Simplify Your Cash Flow Running 5+ trucks? You know payments are a mess—slow checks, high fees, and disconnected systems. iWallet is built for home service businesses, combining cards, ACH, and digital checks into one platform that plugs into your CRM. We’re currently cutting our processing fees from 3% → 1.5% using iWallet. 👉 Book a demo: https://iwallet.com/demo 💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house. 👉 Book your demo: https://www.bigreputation.ai/?utm_source=referral&utm_medium=oao&utm_campaign=freeheatmap If you enjoyed this episode, leave a 5-star review—it helps us reach more operators building real businesses.