The Cheapest Lead Gen Nobody Talks About (Yard Signs)

Yard signs are the most underrated contractor marketing tool in home services — and Sam Preston (CEO of Service Scalers) breaks down exactly why they work. Most HVAC, plumbing, and electrical operators are dumping money into digital ads while ignoring a channel that can be 10–100x cheaper per impression than billboards. In this episode, John Wilson and Sam Preston cover the real economics of yard signs, what actually makes them convert, and how one company scaled to millions in revenue using them almost exclusively. What you'll learn: → Why repetition in a neighborhood builds trust faster than any Google ad → The biggest mistakes operators make with yard signs (and how to fix them) → Which services (roofing, landscaping, HVAC) work best — and when signs don't work at all → How one business generated 900+ calls in a single week Owned & Operated is the playbook for scaling home service businesses from $1M to $25M+. New episodes every week. 📌 Connect with Sam Preston / Service Scalers: https://www.linkedin.com/in/sam-preston-a682103b6/ 📌 Owned & Operated Community: https://www.linkedin.com/in/johnbwilson1/ 💼 Shoutout to Quick Staffers LLC Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts. 🔥 Get $500 off your first placement here: [https://www.quickstaffers.com/] 💼Shoutout to Avoca AI! Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish. 🔗 Schedule a demo: [https://www.getavoca.ai/partners/oao] 💼 Extra Special Thanks to Service Scalers! We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. Want to learn how Service Scalers can do the same for you? 🔗Check Them Out Here [https://www.servicescalers.com/?utm_source=youtube&utm_medium=referral&utm_campaign=john_wilson]