It’s Halloweener time, so I wanted something fun and light-hearted… and TikTok absolutely delivered. In this video, I break down why people started claiming the Hatch sound machine/alarm clock is “demonic” after Hatch dropped a Halloween campaign that’s basically a horror-movie parody about doomscrolling, phone addiction, and how lack of sleep turns you into a zombie. I walk through what the ads actually show, where the outrage started, and why the whole thing blew up so fast. Then we get into the hot takes: creators insisting you need to throw your Hatch away, calling “fallelujah” a mockery, freaking out over tarot cards/crystals in a seasonal ad, and linking normal marketing language like “sleep is a ritual” to “divination.” I’m blunt about it: there’s a line between your personal beliefs and trying to whip up mass hysteria and anxiety online. If your device is actually making weird sounds, that’s valid to investigate (hello, Bluetooth issues or hacking), but that still doesn’t magically make a brand satanic. I also react to Hatch’s response—because their clapback was genuinely hilarious—and I end with my bigger takeaway: misinformation spreads fast, critical thinking is optional on the internet, and we really need to stop treating every piece of marketing like a personal attack.