In this video, I’m talking about something that genuinely disturbed my soul: the rise of preschool, preteen, and parent-managed “lifestyle” influencer pages. I fell down the rabbit hole after my own GRWM content started feeding me more of the same—except it was kids doing the exact adult-style content I make: skincare routines, “get ready with me for school,” product recs, and chatting to thousands (sometimes millions) of strangers like it’s normal. And I’m sorry, but it’s not. A middle schooler should not have a bigger digital footprint than I do, and a four-year-old should not be filming skincare content for public consumption. I break down why this is so dangerous: kids can’t consent to the exposure, parents are often profiting through links/commission, and the internet is not a child-friendly place. I also talk about how these accounts erase the in-between stages of growing up—pre-teenhood is getting warped into adult beauty standards, expensive products, and “routine” culture. Then there’s the worst part: hate comments and predators. If a child is addressing “hate” online, the adults in the room have failed them—full stop. My takeaway is simple: parents need to do their job and say no, because “cute” doesn’t cancel out harm.