Okay, I brought out the iPad and the notes for this one because I wanted to actually talk through something I keep seeing everywhere: the cultural obsession with rich influencers. In this video I break down why luxury hauls, “what I spent,” and ultra-wealthy day-in-the-life content hits so differently right now—and why the comments are always a war zone between “they earned it” and “this is so out of touch.” I walk through examples like Becca Bloom-style anniversary gifts and “rich breakfast” content (yes, including the bird spit moment), because it’s not just the money—it’s the way it’s presented. I also talk about the different “tiers” of rich influencers: born rich vs. became rich, and then the out-of-touch versions of both. My biggest point is that having money isn’t the problem; how you talk about it is. When people are stressing about rent, bills, and basic necessities, casually flexing $110K months or $160K designer hauls with zero acknowledgement reads as tone-deaf. If you’re going to profit off attention, I think you should add value—gratitude, context, giving back, or literally anything beyond “look how much I spent.”