In this video, I react to Jaclyn Hill going viral for saying her views are low, she feels like she’s “talking to herself,” and that TikTok basically throws creators into “TikTok jail” if they don’t post for a bit. And I’m sorry, but I’m not buying the “it’s the app” excuse as the main problem. I break down why connection and community are literally the job, and why if you’re 14 years into content creation, you should know who you’re posting for and how to keep that relationship alive. I also get into the difference between being rich online versus being out-of-touch rich online. Luxury isn’t automatically the issue—there are creators who live beautifully and still feel human and grounded. The issue is when your content becomes “watch me buy stuff” (designer bag hauls, caviar on chicken nuggets, endless shopping) with zero value, zero effort to connect, and then you act confused when people stop caring. My takeaway: if your views tank, you self-evaluate, study your analytics, and adjust—because if you don’t evolve with the platform and your audience, natural selection is going to do its thing.