In this video I’m basically saying: don’t hit “buy now” on your next pair of running shoes until you’ve thought about where you’re buying from. I’ve been buying and reviewing shoes for the last six years, and in that time I’ve had loads of different experiences with online retailers and going direct to the brand. None of this is sponsored, no one’s paying me to say anything — it’s just my honest take on what’s worked best for me. I talk through why some retailers stand out as the “best of the best” right now, and why your mileage may vary because everyone can have different experiences with the same shop. The big takeaway is to be a bit smarter with your purchases: think about value, availability, service, and how hassle-free things are when it comes to ordering and sorting issues. I also ask you lot to share where you prefer to buy — direct from the manufacturer or third-party — because it’s always useful to compare notes as a community. Hold tight people, stay strong, and keep it nice in the comments… unpleasant is just… unpleasant.