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How to Start a Pen and Stationery YouTube Channel - But Should You?

1.9K views· 150 likes· 20:16· Apr 3, 2026

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I started my YouTube channel nearly five years ago as a place to review fountain pens and inks. Since then, my channel has grown and changed in ways that I never could have imagined. After making content in the fountain pen niche, as well as videos about notebooks, journaling, and analog creativity, I figured now would be a good time to share what I have learned about creating and growing a channel in the pen and stationery niche. INSTA360 LINKS* - The ultimate beginner setup is your phone + the Flow 2 Pro Gimbal: https://store.insta360.com/us/product/flow-2-pro?utm_source=AffiliateCenter&utm_medium=copylink&utm_term=Brian360 Use my code Brian360 or link to get @insta360 gimbal with a FREE MagSafe and discount during promotion. - Mic Air: https://store.insta360.com/us/product/mic-air?utm_term=Brian360 *These are affiliate links. Using my affiliate links doesn't cost you any extra, but it means I get a small commission if you make a purchase using these links. Thanks for your support! MY LINKS Instagram: https://www.instagram.com/downthebreatherhole/ Etsy: https://downthebreatherhole.etsy.com Discord: https://discord.gg/X2SPe5bgry Website: https://www.brianwallacebaker.com/ Tip Jar: https://www.paypal.com/donate/?business=NGWDHLWGSNLP4&no_recurring=0&item_name=Thanks+for+supporting+Down+the+Breather+Hole%21&currency_code=USD CHAPTERS 0:00 Why I am making this video 1:48 Do your research, learn the skills 2:57 Know your niche and the opportunities it can bring 5:15 Start with multiple videos 6:26 The gear you need 7:57 Good audio is key 9:48 You will need a tripod 11:00 Getting pan shots with the Insta 360 Flo 2 Pro 11:57 Simple lighting 12:53 Edit your videos! 14:02 Edit your thumbnails! 14:57 Try to find a unique angle 15:50 I want to make videos that matter, not just videos about pens and paper 16:60 Branch out from your niche 17:11 Use specific keywords in your title and description 17:58 Should you really start a fountain pen and stationery YouTube channel? 18:43 It's okay not to make content about your pen, paper, and stationery hobby 19:17 How to stay grounded while making pen and stationery content

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