The Career Truth I Realized After 15 Years as a BA…

Many people think of business analysis as a job title or a set of project-based responsibilities. But over time, the most powerful realization is that business analysis is much bigger than that. It’s a way of thinking: one rooted in systems, value creation, clarity, alignment, and intentional change, and it can show up across every part of your work and life in ways you may not expect. In this video, I reflect on how my own journey with business analysis has evolved over the years: from training and business ownership to investing, sustainability, systems design, and advisory work. While the domains have changed, the underlying mindset has remained the same. This is a conversation about growth, integration, and what it means to bring more of yourself into the work you do without losing the essence of what makes you effective. If you’ve ever felt like your career is expanding beyond one narrow lane, or you’re trying to connect different parts of your experience into something more meaningful, this video will resonate with you. And if you’re here for this next chapter and want to keep exploring what the business analysis mindset can become, be sure to subscribe and follow along.