Every business analyst has heard it: “It’s just a small change.” But those tiny additions: a new field, a dropdown, a small enhancement, often trigger far more complexity than anyone expects. What looks simple on the surface can increase testing time, add user friction, complicate documentation, and quietly expand the scope until the project starts to wobble. In this video, I share why “small changes” rarely stay small and how great business analysts shift the conversation from “can we do it?” to “is it worth it?” You’ll learn the key questions that surface trade-offs early, help teams make better decisions, and keep projects aligned with real business objectives. I’ll also share a personal story that illustrates how added complexity doesn’t always deliver value, even when it feels like an upgrade. Want the full framework? Grab my book The Value-Driven Business Analyst: https://www.bridging-the-gap.com/value/

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