Toni V. Martin started her career in marketing and started developing a specialty in Salesforce.com, a business application that automates and streamlines sales business processes. After taking the BA Essentials Master Class, Toni quickly moved into a BA leadership role. She now runs her own company helping Salesforce.com BAs and is a Bridging the Gap instructor. Learn how Toni: • Was able to apply the business analysis process framework right away to the work she was doing on Salesforce.com applications. • Became seen as a leader within her BA teams, because she could bring best practices. • Built a portfolio of work samples to bring to an interview and demonstrate her capabilities. • Was able to easily answer a common job interview question – what’s your business analysis approach? • And why she is now choosing to be a leader and champion for business analysts outside her organization as well. To read the full transcript, click here: https://www.bridging-the-gap.com/ba-leadership-salesforce/

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