I’m out in Las Vegas at the 2025 HFA Trade Show talking with the people pushing recovery tech forward, and in this behind-the-scenes stop I linked up with Robin, the founder of NeoScience. He’s been in the cryotherapy game since 2008 (he literally helped bring it to the US), and now NeoScience is about “health optimization technology” with a full suite of high-end, mostly B2B machines. We’re talking price points in that $50K–$90K range, so this is aimed at gym owners, studios, and recovery businesses—though he did mention more people putting these types of systems in their homes. We walked through their lineup: red + infrared light beds (including a stand-up version for smaller footprints), a PEMF device for inflammation/ATP support, and the big one—NeoScience’s newest fully electric, plug-and-play cryotherapy chamber. Robin’s main point was stacking modalities: everything is built around reducing inflammation, improving recovery, and managing pain, just through different methods. I also liked the cold plunge vs cryo breakdown—plunges cool deeper but can leave you stiff, while dry cryo hits that brain/endorphin response without deep cooling so you can train right after. Bottom line: this was a legit look at where commercial recovery tech is headed in 2025.