Question 1

How can I elevate my headshot photography in 2025?

Accepted Answer

I focus on five things: using AI to speed up editing (without overdoing it), shooting with multi-platform delivery in mind, customizing lighting per client, offering stills plus GIFs, and building accessibility into the experience. None of this is theory—it’s all workflow stuff that directly improves what you deliver. The goal is better images and a better client experience.

Question 2

Should I use AI retouching for headshots?

Accepted Answer

Yes—lean into it, because the tools are extremely powerful and they save a ton of time. I’m talking Evoto, Retouch4me, and even the AI features inside Lightroom, Photoshop, and Capture One. Just don’t go overboard, because the overly retouched “perfect skin” look is out and natural is in.

Question 3

Is it better to shoot headshots horizontal or vertical?

Accepted Answer

In 2025, I recommend shooting headshots horizontally most of the time, because it gives you way more flexibility in post. You can crop vertical for social, but your client may still need a horizontal headshot for other uses. The big thing is don’t shoot too tight—err on the side of wider so you can crop a full head-and-shoulders vertical later.

Question 4

Why shouldn’t headshot photographers use only one lighting setup?

Accepted Answer

Because one lighting setup does not work for everybody. Beauty lighting might be great for one person, but it may not make sense for someone else depending on their features or what they need the headshot to say. I’d rather ask the right questions and build the lighting around the client than force everyone into the same look.

Question 5

What questions should I ask a headshot client before choosing lighting?

Accepted Answer

I ask how they’re going to use the headshot, where it’s going to live, what they want it to say, and what mood they’re going for. I also ask if they want it to match their company or brand. Then I look at the person in front of me—age, wrinkles, blemishes—and I choose lighting that serves them.

Question 6

How do you offer motion for headshots without shooting full video?

Accepted Answer

I offer stills and GIFs (and for the record, it’s GIF). In most places you can upload a still, you can upload a GIF too, so it’s a simple way to add motion without going full video. I’ll have the client do small movements—turning, facing camera, crossing arms—depending on who they are.

Question 7

What does accessibility mean in a headshot workflow?

Accepted Answer

It means thinking ahead about what might make someone uncomfortable or excluded—like wheelchair access, tight spaces, or loud workflows. It also means trying to accommodate people who need a quieter, calmer process. When clients feel seen and included, they remember that experience and they’ll recommend you.

5 Tips to Elevate Your Headshot Photography in 2025

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