In this video, I’m putting two bold predictions on the record because I want to be able to come back five years from now and see if I was right: (1) AI is a bubble that’s eventually going to pop, and (2) AI is going to end up behind a much more expensive paywall. My big point is that society doesn’t actually like a level playing field. As AI starts giving “average Joe” access to the same abilities that used to require skill, intelligence, or resources, the people who “have” will migrate to whatever differentiates them again—and AI will lose its punch and relevancy. Then I connect it directly to photography, video, and the creative industry. I don’t buy the “photography is dead” fear, at least not in the way people mean it. Yes, AI will change parts of the industry (product photography is an obvious example), but it won’t kill it. I keep coming back to trust: if trust is a core value of your brand, AI-heavy marketing doesn’t build belief because it isn’t really you. Finally, I talk about the bigger danger: we’re moving toward a world where photos and video won’t automatically equal proof. Once society can’t trust what it sees, we’ll be forced to build systems for authenticity—and that pushback will shape where AI goes next.