The drugstore is absolutely exploding with scalp care and “hair retention” launches right now, and in this video I’m finally sitting down to talk about the Neutrogena Hair Restore collection—because they actually sent over real information and answered my questions. I break down what’s in the Advanced Growth Support Serum (their 10 “core ingredients”), what Neutrogena is really claiming, and why the patented peptide (acetyl dipeptide-31 amide, aka Micropeptide XP complex) is the star of the show to me. I also explain how this peptide is tied to extracellular matrix support (think collagen/elastin/hyaluronic acid pathways) and why that’s interesting when we’re talking about scalp aging and age-related thinning. Then I review the Triple Action Scalp Detox Cleanser and Strength + Purity Shampoo, because Neutrogena’s approach here is different: these cleansing products don’t contain the same retention tech as the serum—they’re meant to exfoliate, remove buildup, and create a better environment for the serum to penetrate. I also compare Neutrogena directly to Pantene Abundant & Strong (since I already did a deep dive on that), and I share who I think each one makes sense for. And yes, I’m crystal clear about this: none of these are a replacement for minoxidil, but they can be a really exciting, more affordable option if you’re focused on scalp health, shedding support, and keeping more hair on your head for longer.