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Did The Music Industry Kill Rock?

1.2K views· 108 likes· 14:43· Mar 12, 2026

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CLIP SOURCE: Billy Corgan The Magnificent Others: https://youtu.be/laaofgUMsBs?si=YfVcYHAKJDNZAVbT&t=3715 SOURCE 2: Noel Gallagher on Absolute Radio via High Flying Prints: https://youtu.be/R_IQa0k1tiw?si=toRYDqnENn0q0ev4 Absolute Radio: https://youtu.be/f_BMpWWhUdM?si=pzqzZ91i4PFziaMw Following Billy Corgan's statement that rock was intently "dialled down in the culture", we explore the potential reasons why rock is less dominant today. Was it just changing tastes or is it more complicated? Let me know your thoughts in the comments. Patreon: (Including Online Record Store Chat) ____________________________________________ https://www.patreon.com/soundmatters Partner/Sponsor Discounts: _________________________________________________________________ GrooveWasher (Use code: SOUNDMATTERS10 for 10% Off) https://www.groovewasher.com/ Twelve Inch (Use code: SOUNDMATTERS10 for 10% Off) https://twelve-inch.com/ Vinyl Storage Solutions (VSS) sleeves: (Use code SOUNDMATTERS10): https://vinylstoragesolutions.ca/soundmatters vinyl.com (Use Code SOUNDMATTERS10) - Over 60,000 records! https://vinyl.com/?aff=94 Fosi Audio Gear (Use Code SOUNDMATTERS15 for 15% OFF): https://fosiaudioshop.com?sca_ref=7994276.7tbgvhaeY1 Soundeck Dampening Products (Use code SOUNDMATTERS10): https://soundeck.bigcartel.com Vinyl Pursuit - Ultrasonic Cleaned Vintage Vinyl: (Use Code VPSOUND12 for $12 OFF AND Grab a FREE Album from their extensive bargain bin selection for Orders $75+ CAD): https://vinylpursuit.com/ #VinylCommunity #VinylRecord #recordcollector #audiophile #music #vinylrevival #HiFi #music #recordcleaner #speakers #recordcleaning #humminguru

About This Video

In this video I get into Billy Corgan’s claim that rock was deliberately “dialled down in the culture,” and I use that as a jumping-off point to ask the bigger question: did rock fade because tastes genuinely changed, or because the industry helped steer it out of the mainstream? I’m not here to go full conspiracy—this isn’t a political channel and never will be—but I do think it’s hard to deny there was a very obvious shift in the late ’90s into the 2000s. MTV is a big part of that conversation: rock being pushed aside, rap and pop becoming dominant, and then eventually MTV moving away from music altogether. From there I zoom out to what I think is the real driver: money and risk. The internet era (Napster, downloads, and now streaming) blew up the old label model, and I think that made bands—messy, opinionated, harder-to-control bands—look like a bad bet. I also bring in Noel Gallagher’s point about the industry not liking “mavericks,” preferring artists they can package and direct. The weird part is that rock still sells tickets and dominates touring (often via legacy acts), yet it barely shows up in mainstream culture. To me, that schism doesn’t feel entirely organic—and I’m genuinely curious where you land on it.

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