The Organic Value of Social Media w/ Brooke Sellas

In this video, Brooke Sellas, Founder of B Squared Media and a leading Social Media Consultant, dives deep into the true value of organic social media. From uncovering the ROI in organic efforts to debunking common misconceptions, this session is packed with insights on maximizing your brand's social presence. In this video, you’ll find out: 👉🏼 How to apply the CARE Framework (Conversations, Acquisition, Retention, Engagement) to your social strategy. 👉🏼 Effective methods for tracking organic social media ROI. 👉🏼 Tailored content strategies for both B2B and B2C audiences. 👉🏼 Key social media attribution methods to understand your impact. 👉🏼 Powerful approaches to community building strategies on social platforms. 03:12 Welcome, introductions, and session overview about proving organic social media value 07:17 Biggest misconception about organic social media 12:55 The CARE framework 17:22 Tracking & attribution methods 24:51 Creating conversational content 29:38 Common organic social media mistakes 33:10 Socialinsider's organic value tool 36:50 Return on Conversation metrics