2026 Social Media Benchmarks: Why Engagement Is Up but Comments Are Down

📊 2026 Social Media Performance Report – What Brands Need to Know Engagement is up. Comments are down. Views are exploding. So why doesn’t it feel like brands are winning? In this live panel discussion, we break down the biggest insights from the 2026 Social Media Benchmark Report — including why TikTok’s engagement rate hit 3.70% (+49% YoY) while Instagram remains flat at 0.48%, and why Instagram video views are up 29% YoY without translating into stronger interaction. If you're a social media manager, marketing leader, or brand strategist, this conversation will help you rethink how you measure success in 2026. 🔎 What You’ll Learn: 00:04:18 – Why TikTok is outperforming Instagram in engagement 00:04:39 – What “passive engagement” means (and why comments are declining) 00:19:48 – Why shares are becoming more valuable than comments 00:27:27 – How to explain declining engagement metrics to leadership 00:32:12 – How to compare TikTok vs Instagram performance properly 00:16:03 – What a healthy weekly posting strategy looks like in 2025 00:35:32 – The one slide you should send to your CEO 📈 Key 2026 Social Media Stats Covered: - TikTok engagement rate: 3.70% (+49% YoY) - 2026 Instagram engagement rate: 0.48% (flat) - TikTok video views: +3% YoY - Instagram video views: +29% YoY - Comments down across platforms - Shares increasing on both TikTok and Instagram Social media has shifted from loud engagement to silent consumption. This session explores what that means for brands, KPIs, reporting, and strategy moving forward. If you're feeling pressure to “do more” on every platform — this conversation is for you. 🔔 Subscribe for more data-driven social media insights: https://www.socialinsider.io/newsletter-subscribe 📥 Download the full benchmark report here: https://www.socialinsider.io/social-media-benchmarks 💬 Let us know in the comments: Are you seeing passive engagement in your data? #socialmediabenchmarks #socialmediamarketing #tiktokmarketing #instagrammarketing #digitalmarketing #socialmediastrategy #engagementrate #marketinganalytics