From Data to Strategy: Winning on LinkedIn in 2026

In this live session, we break down the latest LinkedIn benchmark data and discuss what it really means for social media strategists in 2026. Engagement is up 8% year over year. Carousels dominate. Video views are down 36%. Follower growth is declining across all page sizes. So the big question is: What should brands actually change in their LinkedIn strategy? If you're managing a LinkedIn presence and feeling pressure to post more, go video-first, or chase follower counts — this conversation is for you. Joining this session: ⚡ Denisa Vlăduță — Senior Social Media Specialist ⚡ Casey Smith — Senior Social Media Manager at Slack ⚡ Eunice Cancino — Social & Content Strategist working with VC and tech brands Hosted by Socialinsider. We cover the biggest shifts in LinkedIn performance in 2026, why carousels outperform every other format, what's really happening with video, and how social media managers should talk to stakeholders about metrics that matter. 📊 Read the full LinkedIn report: https://www.socialinsider.io/social-media-benchmarks/linkedin 🔔 Subscribe for more data-driven social media insights: https://www.socialinsider.io/newsletter-subscribe What you'll learn: 00:00 LinkedIn benchmark overview 02:05 Biggest shifts on LinkedIn in the last 12 months 06:40 Founder-led content vs. corporate accounts 09:15 Why carousels outperform every other format 14:00 The psychology behind carousel engagement 17:30 Follower growth is declining — does it still matter? 22:00 Video on LinkedIn: when it works and when to skip it 27:30 Posting more vs. posting better 33:00 How to talk to stakeholders about performance 40:00 Comments as micro-posts & new LinkedIn signals 47:00 Q&A & final hot takes 📊 Key 2026 LinkedIn Benchmark Stats Covered 👉🏼 Average LinkedIn engagement rate: 5.20% — up 8% year over year 👉🏼 Carousels (native documents) reach 7% engagement rate — up 14% YoY 👉🏼 Video views dropped 36% across all page sizes 👉🏼 Follower growth is declining, especially for larger pages 👉🏼 Posting more does not improve performance — content quality wins 👉🏼 Comments are now treated as standalone impression-generating posts 💬 Let us know in the comments: Are carousels your top-performing format too? #linkedinstrategy #linkedinmarketing #socialmediabenchmarks #socialmediamarketing #contentmarketing #digitalmarketing #b2bmarketing #socialmediastrategy #linkedintips #marketinganalytics