The Life of a Social Media Manager - Michael Ibe

Join Michael Ibe, Head of Social Media at Great Wolf Lodge, will tell us all the secrets to being a great Social Media Manager. ‘Life of a social media manager’ Report ► https://www.socialinsider.io/social-media-manager *************************************** Watch other episodes: Karlyn from Oh Snap! Social Podcast► https://youtu.be/ftHF1BRAhGA Anna from Philips Podcast ► https://youtu.be/msoU27axnS4 See how Socialinsider works in 2 minutes ► https://youtu.be/KhILN0o3ItE *************************************** In this “Life of a Social Media Manager” Podcast, Adina, Co-founder at Socialinsider, and Michael, Head of Social Media at Great Wolf Lodge, dive into a series of questions and reveal all the social media secrets. Michael gives us an amazing insight into his career, and talks about the key elements for creating a great strategy. Stay through to find out which content performs best, and what’s his take on organic vs. paid. Be sure to follow Michael and see his process for tapping into how to create value with your content for your audience and why social media today is a test & learn environment. #socialmediapodcast #socialmediamanager #socialinsider Timestamps: 00:00 - Meet our guest 00:17 - Who is Michael? 01:53 - What does his day to day look like? 07:05 - What made Michael stick to Social Media? 11:07 - Most important skills for a SMM 15:11 - Key elements for a social media strategy 17:34 - What does social media mean today? 20:08 - Organic Vs. Paid 22:19 - Most Important Lessons 27:53 - What are his biggest challenges? 30:07 - Describing good content 34:54 - How does Michael measure success? Be sure to subscribe to our newsletter for more social media insights, studies and webinars on how to get started with Socialinsider ► www.socialinsider.io/blog STAY TUNED: Socialinsider: https://www.socialinsider.io/ YouTube: https://www.youtube.com/channel/UC4xPA6We-DxXcnY01-BxNqw Facebook: https://www.facebook.com/socialinsider LinkedIn: https://www.linkedin.com/company/socialinsider Twitter: https://twitter.com/socialinsiderio Instagram: https://www.instagram.com/socialinsider.io/