The Future of Social Media w/ Karla Hernandez from Booking.com

Adina (Co-Founder and CMO at Socialinsider) and Karla Hernandez (Global Social Media Insights Manager at Booking.com) share insights into what the future of social media will look like and how social media professionals can prepare for it. Here’s a summary: 🔹 How engagement is shifting on Instagram & TikTok 🔹 What’s next for TikTok (including the US ban uncertainty) 🔹 Building loyal brand communities with social listening 🔹 The right way to approach influencer partnerships 🔹 Why outbound engagement should be in your reports 🔹 Using trends without making it weird 🔹 TikTok content strategies that thrive on hyper-relevance 🔹 The top metrics your boss actually understand Find more on Socialinsider's website: https://www.socialinsider.io/