The Content Creation Process w/ Caity Barnes

In this video, Caity Barnes, a Freelance social media strategist who used to work with Volvo Trucks and Adina Jipa, chats about the real content creation process. From finding your brand’s unique voice to making trends work for you, this session is packed with insights on creating content that’s both strategic and fun. In this video you’ll find out: 👉🏼 Why copying viral brands (like Wendy's) won’t work—and how to build your own unique strategy. 👉🏼 The 3 key questions every content idea should answer. 👉🏼 How to ride trends without being cringey (hint: 60% perfect and on-time beats perfect but late). 👉🏼 How to easily repurpose content across platforms. 👉🏼 How to use deeper data insights to boost your content’s performance.