What are the key elements for creating a good to great social media strategy? In this live session, Adina Jipa - Founder at Socialinsider and Dorien Morin-van Dam, Social Media Strategist, describe a step-by-step guide on creating a social media strategy. This special webinar teaches you: 00:00 - How to create a great social media strategy 00:45 - Who is Dorien? 01:15 - Why is it important to have a strategy 03:21- How to make a social media strategy from scratch 08:00 - Choosing the right channels 16:17 - What makes a good social media strategy 19:23 - Mistakes people make when creating a strategy on social media 22:17 - How often we should check if we are on the right track with the strategy

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