Teach Me Everything about Social Media ROI w/ Amanda Webb

What is social media ROI and what does it mean for marketers? Social media ROI is the return on investment a company can expect to make from the time, money, and effort they spend on social media marketing. In this live session, Adina Jipa - Founder at Socialinsider and Amanda Webb, Digital Marketing Consultant discuss the importance of measuring social media ROI for people working in social media. Timestamps: 00:00 - Welcome 01:52 - What is social media ROI? 03:50 - How to start measuring social media ROI 08:36 - How to calculate social media ROI 15:00 - The importance of UTMs & pixels data in social media tracking 21:05 - Mistakes in calculating ROI 26:01 - Which percentage should you have?