Why You Shouldn't Ignore Those 'Small' Projects

In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss the critical concept of opportunity lifetime value for creative entrepreneurs. They delve into the importance of evaluating potential long-term value of clients and projects instead of focusing solely on immediate project sizes. The conversation includes real-life examples, strategic insights on client relationships, and the role of data-driven decisions in business growth. Mike and Brad also touch on the pitfalls of setting minimum project sizes without considering broader opportunities. ----------------- Two Pixels Off, Episode 30: Why You Shouldn't Ignore Those 'Small' Projects ----------------- ➡️ This episode's highlights 🔥 00:00 Welcome to Pixel Land 00:28 Branding Overload: Too Much Pixel? 01:58 Understanding Customer Lifetime Value 02:31 Playing Chess with Client Relationships 04:16 Real-Life Examples of Client Growth 12:41 Strategizing for Small Businesses 20:25 Understanding Cup O Joe's Challenges 21:21 Calculating Lifetime Value 22:59 The Importance of Data-Driven Decisions 23:54 Rethinking Minimum Project Sizes 26:47 The Power of Small Engagements 29:10 Avoiding Sales Call Avoidance 36:56 Opportunity Lifetime Value ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🔍 Video Tags: small projects creative entrepreneurs Customer Lifetime Value Client Relationships small project planning opportunity lifetime value long-term value agency business growth small business marketing client acquisition customer lifetime value project management creative agency sales techniques agency growth hacking growth hacking marketing Why You Shouldn't Ignore Those 'Small' Projects Avoiding Sales Call Avoidance ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ****** 🎙️ About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! 🎧 Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* 💻 Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda 🌎 Website: https://michaeljanda.com 🏘️ Community: https://morecreativeacademy.com 🔗 Instagram: https://instagram.com/morejanda 🔗 YouTube: https://youtube.com/morejanda 🔗 LinkedIn: https://linkedin.com/in/morejanda 💻 Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey 🌎 Website: https://www.bradhussey.ca/ 🏘️ Community: https://creativecrewcommunity.com/ 🔗 X: https://twitter.com/bradhussey 🔗 Facebook: https://facebook.com/bradhussey 🔗 LinkedIn: https://linkedin.com/in/bradhussey 🔗 Instagram: https://instagram.com/bradhussey 🔗 YouTube: https://www.youtube.com/@CreativeCrewCommunity