Disruptive Branding - Making Ordinary Extraordinary with Thad Cox

In this episode of 'What the Helvetica', Mike Janda is joined by UK advertising veteran Thad Cox. Thad shares his unique insights on the ever-changing landscape of advertising and branding. From the evolution of Instagram content to disruptive packaging and emotional advertising, this episode is packed with valuable information. Thad also highlights innovative campaigns from brands like Lala Cafe's drive-by kindness and Gentle Monster's art gallery approach to sunglasses, and explains how the Wimbledon social media strategy gained 1 million new followers in 14 days. A must-watch for anyone interested in creative marketing strategies! ----------------- What the Helvetica? Episode 17: Disruptive Branding: Making Ordinary Extraordinary with Thad Cox ----------------- 🔥🔥🔥 Episode Highlights 🔥🔥🔥 00:00 Introduction to Thad Cox 01:36 Instagram Content Evolution 05:48 Advertising Trends and Brand Fatigue 12:10 The Power of Emotional Advertising 16:47 Innovative Brand Campaigns 20:17 Lala Cafe's Drive-by Kindness 29:54 Navigating the Algorithm: Finding Hidden Gems 30:58 Exploring Gentle Monster: A Unique Sunglasses Brand 39:09 Tallo and Ash: Disruptive Packaging in the Laundry Industry 46:43 Wimbledon’s Social Media Strategy: A Case Study 53:54 Behind the Scenes Content: Making the Ordinary Extraordinary 58:20 Conclusion and Final Thoughts ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🔍 Video Tags: What is a disruptive brand? How to build a disruptive brand? What makes a disruptor brand? disruptive branding branding strategies What is disruptive strategy? What is a disruptive concept? unique branding ideas disruptive packaging branding tips disruptive technology disruption in advertising industry disruption transformational disruption disruption strategy how to drive disruption organization the disruption mindset branding disruptive disruptive trends disruptive mindset branding advice Creative Marketing Strategies Emotional Advertising Advertising Trends disruptive innovation disruptive waves market disruption digital disruption ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com ---------------------- 🤝 Connect with Thad Cox ---------------------- Thad is a former Creative Director from the ad world, helping creative business owners use that creativity they’ve got to build their business in a way that’s effective and makes them happy, instead of them feeling like they have to sell their souls to survive. Website: www.thadcox.co.uk Instagram: @mrthadcox Twitter: @mrthadcox LinkedIn: @mrthadcox Facebook: @coxthad Substack: https://thadcox.substack.com/