Should you start a membership? Everything I learned in the first year

Follow my membership adventures at https://revenuerulebreaker.com Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program. I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives. You'll love this episode if: 1) You're thinking of launching a membership 2) You're growing your membership 3) You're already in Growthtrackers 4) You're thinking of becoming a Growthtracker! 📺 CHAPTERS 00:00 Introduction 02:11 Build it for people you know 03:17 Use proven recipes to start 05:31 Pivot to high touch sales when marketing fails 08:02 Adults like fun too 09:40 Ideas are not the problem 11:48 Members time management affects success 13:36 One on one helps me and you 17:44 Marketing is not done when members join 19:42 Referrals don't come easy 23:26 Quantifying member success is hard 28:01 Be responsive to member needs 📣 MENTIONED IN THIS EPISODE Growthtrackers website: https://joingrowthtrackers.com Guest Pass: https://joingrowthtrackers.com/guestpass Lisa Princic, membership expert: https://scalingdeep.com/ 👋 CONNECT WITH LEX Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexroman 📅 UPCOMING ONLINE EVENTS Find upcoming live shows and events here: https://lu.ma/growthgym 🎟️ GET GROWTHTRACKERS GUEST PASS Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass 📣SPONSOR This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at [⁠⁠https://www.uproarcoaching.com/shortwave 🎙️CREDITS Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ ♥️ Thank you for being part of the Low Energy Leads community!