Grow your newsletter automatically with Outpost (feat The Mat-Su Sentinel)

Try Outpost free for your Ghost publication at https://outpost.pub Want to grow your newsletter automatically? You can! Especially if you get good website traffic, you can send visitors to your email list with automated calls to action throughout your site. This is a super easy way to gain new newsletter subscribers but it's one that a lot of Ghost blogs miss. I interviewed local news publisher Amy Bushatz about how The Mat-Su Sentinel has automated their newsletter subscriber growth using Outpost. In this video, I share what Amy has automated and how she's using Outpost to grow her newsletter. I also show you how to set it all up on your own Ghost website. (Full written case study coming soon!) 👀 IN THIS VIDEO - How The Mat-Su Sentinel automatically grows their newsletter - How you can automatically grow your email list with in-post action blocks and pop-ups - Excluding stories from your marketing actions - Personalizing your CTAs so readers take action 📹 RELATED VIDEOS How Food Safety News gained 1000 paying members in a month using Outpost and Ghost https://youtu.be/THkvg7_yLio?si=zsirOIflCySkHj5D Starting a Ghost blog in 2025? You need Outpost to make money https://youtu.be/rSqn67-iwfk?si=EpcczXzgj6d6V3EO 🔗 LINKS MENTIONED - Try Outpost: https://outpost.pub/ - The Mat-Su Sentinel: https://www.matsusentinel.com/ - Events with Outpost: https://outpost.pub/announcing-outpost-live-2026-events/ - Autodisplay CTAs: https://outpost.pub/autodisplay/ - How to use autodisplay CTAs: https://outpost.pub/docs/how-do-i-change-what-my-intelligent-cta-buttons-do-doc/ - More about my partnership with Outpost: https://lexroman.com/outpost 📺 CHAPTERS 00:00 Introduction 01:04 The backstory 01:48 How The Mat-Su Sentinel automated their list growth 04:07 Use in-post blocks to grow your list automatically 06:38 Use pop-up actions to grow your list automatically 07:32 Site-wide exclusions for your CTAs 08:33 Personalize your CTAs 08:55 Automate as much as possible 👋🏻 CONNECT WITH LEX Newsletter: https://revenuerulebreaker.com/newsletter Website: https://lexroman.com Bluesky: https://bsky.app/profile/lexroman.com Threads: https://www.threads.com/@altlexroman LinkedIn: https://linkedin.com/in/lexroman 🎵 MUSIC CREDITS Music from Uppbeat https://uppbeat.io/t/moire/epic-win License code: RWMNNRYO2OEQCPPE