How Food Safety News gained 1000 paying members in a month using Outpost and Ghost

Try Outpost free for your Ghost publication at https://outpost.pub When you've built an audience that's used to getting everything for free, pivoting to paid can feel impossible. Food Safety News proves it can be done. After 15 years of free content, they relaunched on Ghost and Outpost as a member-backed publication. Their goal? 600 paid members. Instead, they brought in over 1000. In one month. The team behind Food Safety News didn't just hope for the best—they had a strategic plan that including pre-marketing their membership, offering an exclusive founding member price and offering group subscriptions to organizations. In this video, I'm sharing just part of their strategy: how they offered memberships to organizations and how you can do it too using a tool called Outpost. (Full written case study coming soon!) 👀 IN THIS VIDEO - Why Food Safety News relaunched on Ghost and Outpost - How Food Safety News converted free readers to paid members - The role of group/institutional subscriptions in their strategy - Step-by-step tutorial for setting up group and institutional subscriptions inside Outpost - How this model becomes a system that can scale your paid subscription indefinitely 📹 RELATED VIDEOS Grow your newsletter automatically with Outpost https://www.youtube.com/watch?v=QQDwml0UHGw Starting a Ghost blog in 2025? You need Outpost to make money https://youtu.be/rSqn67-iwfk?si=EpcczXzgj6d6V3EO 🔗 LINKS MENTIONED - Try Outpost: https://outpost.pub/ - Events with Outpost: https://outpost.pub/announcing-outpost-live-2026-events/ - Group subscriptions in Outpost: https://outpost.pub/new-feature-group-subscription/ - Institutional Subscriptions in Outpost: https://outpost.pub/institutional-subscriptions/ - Autoresponder in Outpost: https://outpost.pub/autoresponder/ - Food Safety News: https://www.foodsafetynews.com/ - Case study on Tangle: https://outpost.pub/how-did-tangle-get-to-70k-paid-subscribers/ 📺 CHAPTERS 00:00 Introduction 01:32 How Food Safety News pivoted to a paid membership model 02:41 Business model experiments 03:18 Launching the membership 04:32 Moving to Ghost and Outpost 05:15 Why sell subscriptions to organizations 06:00 How to sell institutional subscriptions with Outpost 08:02 How to sell group subscriptions with Outpost 09:38 Who could you sell organizational subscriptions to? 11:04 A system for selling subscriptions 👋🏻 CONNECT WITH LEX Newsletter: https://join.revenuerulebreaker.com Website: https://lexroman.com Bluesky: https://bsky.app/profile/lexroman.com Threads: https://www.threads.com/@altlexroman LinkedIn: https://linkedin.com/in/lexroman 🎵 MUSIC CREDITS Music from Uppbeat https://uppbeat.io/t/moire/epic-win License code: S5Y1BEDEGSVCBFFI