In this episode of the Smart Finance Podcast, I’m talking about one of the biggest silent killers of small businesses: pricing mistakes. If you’ve been asking yourself, “Am I charging enough?” or you feel like you’re working nonstop but still not seeing real profit, this conversation will hit home. I sat down with certified pricing strategist Tony Michelis to break down why so many entrepreneurs price emotionally instead of strategically—and how that decision quietly drains your margins. We get into the real cost of discounting (and why a 10% discount can force you to chase a whole lot more volume just to break even), plus the three pricing mistakes I see over and over in service-based businesses: flat pricing with no tiers, never reviewing prices as costs and demand change, and charging by the hour without minimums. We also cover the clearest signs your pricing is too low—like being constantly busy but cash poor, getting zero pushback on your rates, and attracting clients who bargain or delay payments. To fix it, I walk you through a simple plan: know your costs and break-even point, audit which clients are profitable (and which are draining you), and build value-based packages that focus on results—not time. If raising your prices feels scary, that might be the sign you’re stepping into real growth.