The Future Of: Human-Machine Decision Making [FULL PODCAST EPISODE]

You make your own decisions – right? AI is already shaping everyday choices and purchases – most often in ways we barely notice. In this episode, David and Celeste are joined by Professor Billy Sung to explore how AI influences everyday consumer decisions, what drives trust, and how humans can stay in the loop as AI becomes more embedded. 0:00 Intro 01:07 What “AI” actually means (beyond ChatGPT) 03:27 How AI is already shaping consumer decisions through ads, search and recommendation systems 04:13 What happens when AI search starts serving ads 08:51 The three drivers of trust in AI 11:54 Disclosure is a double-edged sword 16:15 Why people bond with AI influencers: anthropomorphism + parasocial relationships 31:17 The likely future: co-created decisions and “shared agency” To discover more episodes: http://curtin.edu/t9hfy2 Find realistic solutions for your business or industry: http://curtin.edu/workwithus #TheFutureOf #CurtinResearch