In this video, I’m at the Omnisend headquarters (and yes, I may or may not have “broken in”) to answer a simple question: are AI-generated email subject lines actually any good? I put a few AI subject lines to the test for a sneaker brand, and I didn’t just rely on my own opinion—I asked people on the spot to react to them. Some were painfully awkward (like “Greetings valued foot owner”), and some were straight-up weird (“Shoes so fresh you’ll lick the sidewalk”). The big takeaway: AI can absolutely help, but it’s not magic—and you still need taste. We learned pretty quickly what not to do (for example: don’t use “slaps” in your subject line, and don’t force cringe humor). But when Omnisend AI generated something clear and benefit-driven like “Run faster, look cooler, spend less,” it landed because it sounded legit and actually matched what a shopper wants. If you run a store or send a newsletter, I use Omnisend for my own newsletter and I’d recommend testing its AI subject lines—then editing like a human.