Will all-image emails go to spam?

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: 00:00 Introduction: Do Image-Based Emails Go to Spam? 00:12 Optimizing Your Email Design 01:17 Slicing and Compressing Images 02:11 Adding Alt Text and Live Text 03:47 Sending to Engaged Segments 04:51 Keeping Emails Lightweight 05:57 HTML Elements to Use Sparingly 07:46 Encouraging Email Responses 08:19 Using Plain Text Emails 08:48 Technical Setup and Consistency 10:23 Conclusion and Next Steps In this video, Zach addresses a common question about whether sending all image-based emails can cause them to go to spam, particularly within the context of Klaviyo and Shopify email marketing. He emphasizes that by optimizing email design, targeting the right audience, and properly setting up technical backend elements, these emails can achieve high deliverability rates. Citing successful brands like Gymshark and Dollar Shave Club, he assures that image-based emails do not inherently have spam issues if implemented correctly. The video goes into detail about how to slice emails using tools like Canva or Figma, compress images to reduce file size, and include alt text to enhance readability. Zach also outlines the importance of segmenting email lists, aiming for engaged segments with open rates of at least 33%-35%, and stresses that lightweight design without excessive formatting like colorful backgrounds or embedded videos can prevent large file sizes and improve deliverability. Zach talks about maintaining a consistent email campaign schedule as part of an effective ecommerce strategy for platforms like Shopify, underlining the significance of spacing email campaigns and the benefits of including plain text emails to enhance deliverability. The guidance extends to technical configurations like DMARC and DKIM setup, as well as engaging with subscribers through responsive emails. Zach also recommends avoiding sending to users who haven't opted in fully. This video serves as a comprehensive guide for anyone using Klaviyo email marketing and SMS marketing, aiming to enhance their email deliverability in ecommerce.