Should You Learn Email Marketing Yourself? (Ecom Founder's Honest Take)

👉 Want us to build your email and SMS? Book a call: https://zhs-ecom.com Follow for more DTC email marketing breakdowns, client wins, and Klaviyo teardowns from the agency that's driven $50M+ in attributed email revenue for 7 and 8-figure brands. ------ In this video, Alexa Archibald (founder of Charm Lane Collection, a preppy grand millennial jewelry brand that gives back to breast cancer research) sits down to share what it was like building her entire email and SMS marketing setup from scratch with ZHS Ecom. Before working with us, Charm Lane was running Meta ads with nowhere to capture the traffic: - No popup on the site - No email campaigns - No Klaviyo flows or automations - Zero retention infrastructure In under a month, we built the full foundation: popup, welcome flow, abandoned cart, abandoned checkout, browse abandonment, post-purchase, and sunset flows. Since launching, Alexa has seen her Meta ads convert better and her Shopify conversion rate climb, because email and SMS is finally pulling its weight on traffic she's already paying for. What we cover: - Why Alexa chose to outsource email and SMS - What a great Klaviyo agency partner actually looks like - How fast a full flow build can ship (3 to 4 weeks) - The ripple effect email has on paid ad performance If you're stuck between learning Klaviyo yourself on YouTube or hiring the experts, this one's for you. ------ Featuring Alexa Archibald — Charm Lane: Instagram: https://www.instagram.com/charmlane/ Shop: https://charmlanecollection.com/ ------ Connect: LinkedIn: https://www.linkedin.com/in/zach-schieffer/ X: https://x.com/zachschieff Site: https://zhs-ecom.com