How Many Emails Should Your Brand Send Per Month?

Want me to audit your email setup? Book a free call: https://zhs-ecom.com Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer Follow me on Twitter/X: https://x.com/ZachSchieff ------ If email is under 20% of your DTC revenue, this video is for you. How many email campaigns should your ecommerce brand send every single month? In this video, I walk through my exact framework for email campaign frequency, segmentation by engagement tiers, and how to make sure you're sending the right campaigns to the right people at the right time. Most brands I audit are undersending. They're sending 2-4 emails per month, email is driving under 20% of total DTC revenue, and they're wondering why it's not working. Our target is 30%+ of total DTC revenue from email marketing, and the brands hitting that number are sending 8-16 campaigns per month with proper segmentation. I break down: - Why most ecommerce brands are undersending (and how to fix it) - The 3 engagement tiers: VIPs, warm subscribers, and win-back/cold - How to set frequency by segment (not blast your entire list) - An example campaign calendar for a 7-figure/month brand - Promo vs. evergreen vs. plain text email mix - How to calculate your email revenue potential - When to send more and when to scale back - How to use milled.com to spy on competitor email cadence