Why is my email getting clipped in Gmail?

Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: Why is my email getting clipped in Gmail? In the video, Zach discusses key strategies for preventing email clipping in Gmail while leveraging platforms like Klaviyo and Shopify for effective email marketing. He explains that when emails exceed a size of 85 KB, they risk being clipped in Gmail, which can negatively impact the tracking of email opens and degrade the overall quality of the brand’s communication. Zach highlights that large amounts of HTML, unnecessary dynamic content, and excessive desktop or mobile-only blocks contribute significantly to increased email sizes. To mitigate these issues, he suggests consolidating blocks and sections, removing background images, and simplifying header/link bar blocks to reduce the overall file size and improve email deliverability. Zach emphasizes the importance of adhering to best practices in email and SMS marketing as part of a robust ecommerce strategy. He notes that using Klaviyo email marketing tools can help streamline the process and avoid common pitfalls such as including too much HTML junk or large images that slow down email loading times. By focusing on minimizing the use of conditional statements and embedded styles, brands can ensure their emails remain within the optimal size range, thus enhancing the efficiency of their email campaigns and preventing clipping. Additionally, he advises regular checks of email templates to identify and eliminate any redundant code or unnecessary styling. To provide practical solutions, Zach walks through specific steps to optimize emails for better performance on platforms like Shopify. He recommends using plain text when copying content into Klaviyo text blocks, enabling embedded styles, and conducting tests to pinpoint the blocks that contribute most to email size. By following these guidelines, ecommerce businesses can improve their email and SMS marketing efforts, ensuring their messages reach the intended audience without being clipped or losing crucial tracking data. Zach talks about this in the video, linking to a Klaviyo article for further reading and emphasizing that maintaining a file size below 85 KB is critical for avoiding Gmail clipping and enhancing overall email marketing success.