Top 5 Best Ways to Segment Your Emails | Klaviyo and Shopify Tutorial

Top 5 Best Ways to Segment Your Emails | Klaviyo and Shopify Tutorial If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below: https://zhs-ecom.com/ Here's the document in the video: https://gamma.app/docs/Top-5-Best-Ways-to-Segment-Your-Emails-yl1ujc9o3baftiy?mode=doc Follow me on Twitter: https://twitter.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Timestamps 0:00 Intro 1:27 Geographic Location 4:04 Purchase History 6:57 Engagement Segments 10:55 People who clicked but didn't buy 12:15 Resend to Non-Openers 13:49 Bonus Ideas Here's what I talk about: In the video, Zach Schieffer, founder of ZHS Ecom, discusses the top five best ways to segment your emails for DTC ecommerce brands, specifically those using Klaviyo for email marketing. He emphasizes the importance of email marketing in enhancing ecommerce strategy, particularly for Shopify email marketing. Zach talks about various segments, including geographic location, purchase history, and engagement segments, detailing how these can be leveraged to increase email marketing revenue and customer lifetime value. The goal is to send more targeted messages to the audience rather than a one-size-fits-all approach, which is essential for improving email revenue. Zach also addresses who this video is for, highlighting that it targets anyone running a DTC ecommerce brand, most likely on platforms like Shopify, WooCommerce, and Magento. The focus is on brands using Klaviyo for email marketing or a similar ESP, looking to improve their email revenue through better segmentation practices. Zach talks about the need for a proven system that follows best practices, has worked for dozens of other brands, and eliminates guesswork in driving more revenue. He underscores the significance of sending localized offers and promotions, driving foot traffic to physical stores, and tailoring campaigns to seasonal timing to enhance relevance and engagement. Furthermore, Zach provides detailed strategies for creating and using segments, such as 0-time purchasers, 1-time purchasers, VIPs, and various engagement segments like 30-day, 60-day, and 120-day engaged. He emphasizes the need to find the "sweet spot" in engagement to achieve high open rates and maximize audience reach. Additionally, Zach talks about using bonus ideas like retargeting window shoppers and creating segments for people interested in specific product categories. He concludes with an invitation for DTC brands achieving significant monthly revenue to explore his services further, promising substantial revenue growth or a refund.