The Ultimate Ecommerce BFCM Email Marketing Guide

Get my FULL Email and SMS Marketing Optimization Checklist by clicking here: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff 00:00 Introduction to the Ultimate E-commerce Black Friday Guide 00:20 Pre-Black Friday Strategies 00:53 Building and Preparing Your Email List 01:44 Maximizing Email Deliverability 02:14 Crafting Effective Offers and Timing 04:09 Promotion Structure and Calendar Planning 06:19 Segmentation and Flow Updates 08:56 Post-Black Friday Strategies and Conclusion Ultimate Black Friday & Cyber Monday Email Marketing Guide for E-commerce In this comprehensive video, Zach talks about the ultimate Black Friday and Cyber Monday email marketing strategies for e-commerce brands, particularly focusing on Klaviyo and Shopify email marketing. With insights gathered from working with over 20 brands in the past three years, Zach emphasizes the importance of early preparation, recommending that big promotions be limited before mid-September and focusing on building a massive email list throughout Q3. He explains the vital steps to maximize email deliverability and engagement, utilizing plain text emails and proactive segmentation, to ensure emails land in the primary inbox during the critical Black Friday period. Zach also provides a detailed calendar with specific offers and timings, tailored to various revenue levels and ecommerce strategies, ensuring brands can optimize their sales throughout November without conflicting offers that might upset customers. Tips include sending one to three emails per day during peak times and strategically using SMS marketing alongside email campaigns to maximize reach and effectiveness. Finally, Zach discusses post-Black Friday tactics such as thanking customers and rehabilitating deliverability with value-based, non-promotional content, all while reinforcing the benefits of using Klaviyo for these email marketing efforts. For brands looking for expert support, Zach encourages visiting zhs ecom.com to book a call for personalized recommendations.