Klaviyo benchmarks your brand should be hitting

Get my FULL Email and SMS Marketing Optimization Checklist by clicking here: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ 00:00 Introduction to Klaviyo Benchmarks 00:04 Understanding Klaviyo Attributed Revenue 01:58 Campaign vs Flow Percentage Insights 03:09 The Role of SMS Revenue 03:45 Revenue Per Recipient: A Misleading Metric 04:51 Importance of Deliverability 06:02 Optimizing Email Flows for Revenue 07:20 Maximizing Revenue with Win Back Flow 07:33 The Power of Quiz Flows for Beauty Brands 07:49 Effective Strategies for Subscription Reminders In this video, Zach talks about key insights for mastering Klaviyo email marketing for Shopify stores, focusing on essential benchmarks and strategies. He explains that the Klaviyo attributed revenue percentage should ideally be between 30-40% for optimal email marketing performance, and a range under this suggests areas for improvement, while anything above may indicate a need for increased customer acquisition. Zach also stresses the importance of balancing campaigns and flows, and highlights SMS marketing, suggesting it should contribute 10-15% of overall Klaviyo revenue to enhance an ecommerce strategy, particularly if SMS is underutilized. Key benchmarks like revenue per recipient, deliverability, and various flows, such as welcome, abandonment, and post-purchase flows, are also covered comprehensively for optimizing Shopify email marketing efforts with Klaviyo. Zach talks about popup conversion rates, critiquing underperformance which is often tied to offer quality or product issues rather than design or copy, and notes that mobile popups tend to outperform desktop ones due to higher engagement rates in ecommerce. He also discusses open rates and click rates, underlining their importance for overall deliverability and account performance, and advises on strategies for improving these metrics. Zach emphasizes the significance of viewing the bigger picture instead of isolating campaign metrics, as nurturing campaigns can set the stage for future sales. Lastly, he invites viewers to book a call for personalized advice to boost Klaviyo email marketing revenue for their Shopify stores, aiming for a 10 to 35 percent monthly revenue increase.