Get a free 242-point Email and SMS Marketing Optimization Checklist by joining my newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=X2kswm&g=Xu6Ysc Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Follow me on Twitter/X: https://x.com/ZachSchieff If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video: https://zhs-ecom.com/ Here's what I talk about in the video: 00:00 Introduction to Exporting Canva Designs 00:18 Downloading Your Canva Design 00:45 Slicing Your Design in Figma 02:09 Exporting and Compressing Slices 03:04 Uploading Slices to Klaviyo 04:41 Optimizing Email Deliverability 07:42 Advanced Tips for Email Campaigns 09:36 Conclusion and Next Steps How to Export Canva Designs to Klaviyo for Effective Email Marketing In this video, Zach walks you through the step-by-step process of exporting a beautifully designed Canva email into your email marketing software, specifically Klaviyo. He starts by explaining how to download the design as a PNG from Canva and then slice it up into smaller sections using Figma. These sections are then optimized using Image Compressor to ensure that the email remains lightweight and doesn't end up in the spam folder. Zach also discusses how to integrate these slices into Klaviyo, create a proper footer for better deliverability, and the importance of adding alt text to each image slice, thus ensuring your emails look great in both dark and light modes. Zach talks about this in the video, providing practical tips for maintaining high open rates and effective eCommerce strategies. He emphasizes sending emails to engaged segments and keeping the email design simple, without excessive clickable buttons or varied font sizes, to avoid increasing the file size. Finally, Zach covers additional tips for improving deliverability, like setting up proper technical records (MX, DKIM, DMARC), maintaining a consistent campaign schedule, and asking recipients to reply to emails. For those who need further assistance, Zach mentions their consulting services at zhs-ecom.com.

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