How to Setup a Welcome Series [Klaviyo & Shopify Tutorial]

If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video - book a call on our website here: https://zhs-ecom.com/ Here's the document in the video: https://gamma.app/docs/How-to-setup-a-Welcome-Series-Klaviyo-Shopify-Tutorial-mfydnkbl53py6vc?mode=doc Follow me on Twitter/X: https://x.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Here's what I talk about in the video: How to Setup a Welcome Series [Klaviyo & Shopify Tutorial] In the video, Zach talks about how to set up a Welcome Series using Klaviyo and Shopify email marketing for DTC ecommerce brands. Zach Schieffer, founder of ZHS Ecom, an email/SMS agency generating ~$2,000,000/month for clients, explains the essential components of a Welcome Flow. This includes background info, the purpose of the Welcome Flow, and the structure of the email series, highlighting the importance of this flow in email marketing. Zach emphasizes that the Welcome Series can bring in 20% or more of Klaviyo revenue, making it crucial to perfect. The series typically consists of 5 to 8 emails plus one resend, with content ranging from brand introductions to last-chance discounts, all aimed at converting new subscribers into customers. Zach further delves into setting up the Welcome Flow in Klaviyo, a key tool for Shopify email marketing. He covers the necessary prerequisites, such as having a newsletter list, popup forms, and footer forms that feed into the main list. The tutorial guides viewers through the steps of creating a flow in Klaviyo, from accessing the Flows section to choosing templates and customizing email content. Zach's comprehensive approach ensures that users understand the mechanics of Klaviyo email marketing and can effectively implement these strategies to enhance their ecommerce strategy and drive revenue. Lastly, Zach discusses the specific content to include in the Welcome Flow and the use of tools like Figma for designing email campaigns. He offers practical advice for DTC ecommerce brands, whether they choose to implement these strategies independently or seek professional assistance from ZHS Ecom. Zach encourages viewers to visit ZHS-Ecom.com for more information, case studies, and to explore potential partnerships, underscoring the value of a well-executed email marketing and SMS marketing strategy in boosting ecommerce success.