How to Optimize Your Klaviyo Emails for DARK MODE

How to Optimize Your Klaviyo Emails for DARK MODE If you’re running a DTC eCommerce brand and want to add $50k to $200k to your revenue, or we send you a refund - hit the link below: https://zhs-ecom.com/ Here's the document in the video: https://gamma.app/docs/How-to-Optimize-Your-Klaviyo-Emails-for-DARK-MODE-b4ifndvaficudky?mode=doc Follow me on Twitter: https://twitter.com/ZachSchieff Follow me on LinkedIn: https://www.linkedin.com/in/zach-schieffer/ Timestamps 0:00 Intro 1:47 Email Structure 3:51 Logos 5:19 Images 5:59 Text Sections 7:33 Spacer sections, countdown timers, fonts 9:14 Footer 11:26: 1 Hack to NEVER worry about dark mode again Here's what I talk about: In this Klaviyo email marketing tutorial, I'm going to teach you everything you need to know about using Klaviyo to send email campaigns. Klaviyo is a powerful email marketing tool that allows you to create beautiful email campaigns that will help you reach your target audience. In this tutorial, I'll show you how to set up your Klaviyo account, create a campaign, and send your first email campaign. By the end of this tutorial, you'll be able to send beautiful email campaigns that will help you grow your business. In this video, Zach Schieffer, founder of ZHS Ecom, delves into optimizing Klaviyo email marketing campaigns for dark mode, a crucial aspect for any DTC ecommerce brand. He emphasizes that with the increasing number of people using dark mode in Gmail, Google Chrome, Outlook, and Apple Mail, it's essential to ensure emails look professional and avoid issues like unreadable logos, excessive black space, and elements that don't display correctly. Zach shares strategies for creating visually appealing emails that maintain high conversion rates and revenue, such as outlining logos with a white glow, using appropriate image crops, and placing text sections thoughtfully. Zach highlights two main approaches for email structure: using predominantly image-based emails to bypass dark mode problems or blending HTML text sections with images, though the latter requires more trial and error. He also discusses the importance of testing emails in dark mode using tools like the "Dark Reader" Chrome extension. Key tips include ensuring logos are visible, images are well-cropped, and text sections are padded to avoid "stripes." Zach warns against using highlighting and spacer sections excessively and provides guidance on maintaining font readability and footer design in dark mode. To conclude, Zach introduces a hack to effortlessly manage dark mode issues: utilizing plain text emails, which always appear well in both light and dark modes. He reiterates that ZHS Ecom has significantly boosted revenue for numerous DTC brands through optimized Klaviyo email marketing strategies. He invites viewers running successful ecommerce brands to reach out for a potential revenue increase of $50,000 to $200,000 within 90 days. For further information, Zach encourages booking a call via the ZHS Ecom website or contacting him directly through email.